Just So You Know..

Hi guys, here is a little something about how we came up with the concept of tree and four seasons for our seminar! To begin with, the main theme for our seminar is Withstand the Challenge. Samsung, Kia and Hyundai withstand challenges through transformation. This can be shown by how Samsung transforms to better by continuous process of innovation especially through the main concept which is using the yinyang (阴阳) concept. Thus, we decided to come up with this tagline "Transform to Perfection".

In addition, Kia and Hyundai both transform by unifying themselves:
1. Kia-Hyundai both overcome their challenges together by focusing on each of their strengths.
2. They are different, but they make themselves unite as one perfect thing. Therefore, we will show the transformation of these companies with the concept of a tree and the four seasons.

Four seasons are four different seasons which take up one perfect year this is in line with the yinyang (阴阳) concept used by Samsung and the unifying dualistic concept that both Kia and Hyundai possess.  Four seasons are also used to depict the challenges these companies face in this competitive global market.

We also use the 'tree' concept. Tree continues growing while adapting to environmental changes during the occurrence of the four seasons. This is to symbolize that these companies never stop growing and always growing while adopting to challenges/changes. Last but not least, we also want to convey the message of how the tree can survive by adapting with the four seasons by transforming to something different and unique for each season!

Do feel free to leave your comments or anything you want to know about this seminar! :)